Toyota pre-roll

This pre-roll campaign was created in 2013 as a digital-first video campaign. It was the first time Toyota was creating videos intended for online placements, and our budget was small. What started as a test was successful—we originally created just a few videos and ended up making over 35. For this project, I was the sole copywriter—I wrote all scripts, worked with the vendor to land the animation/art, and attended every voice-over session.